A global home appliance manufacturer with a major production facility near Pune, India needed a contract logistics partner that could support its manufacturing operations with speed, reliability, and customized infrastructure close to the plant.
The company produces high-volume white goods for the Indian market and depends on a steady flow of critical components to keep production moving. Before selecting a logistics partner, the manufacturer had two clear priorities. The partner needed to be located near its manufacturing facility in Ranjangaon, and the operation needed to meet international standards for service, quality, and execution.
ATA India was selected to support this requirement through a dedicated contract logistics solution designed around the manufacturer’s operational needs.
Rather than offering a standard warehouse model, ATA established a customized 40,000 square feet facility just a few kilometers from the manufacturing plant. The dedicated warehouse was built to support the handling, storage, and movement of critical refrigerator components, including compressor units and related accessories.
The facility was designed to accommodate approximately 10,000 pallets and was aligned with the manufacturer’s quality, safety, and operational requirements. By placing the warehouse close to the plant, ATA helped create a more responsive logistics setup that supports production continuity, improves material availability, and reduces the complexity of managing component flow from a distant storage location.
At the dedicated facility, ATA provides both warehousing and transportation services. This gives the manufacturer a single logistics partner for component storage, inventory movement, and plant-side delivery coordination. With ATA managing these activities nearby, the manufacturer can stay focused on core production while relying on a structured logistics operation built around its daily manufacturing rhythm.
A key reason ATA was chosen was its proven contract logistics experience with major automotive manufacturers in India. That background gave ATA a strong foundation in high-discipline, quality-sensitive logistics environments where timing, accuracy, operational control, and responsiveness are critical. Combined with ATA’s customer-focused approach and strong local team connectivity, this experience helped build confidence from the earliest stages of the partnership.
The dedicated warehouse operation has become an important part of the manufacturer’s supply chain structure in India. It provides the scale, proximity, and reliability needed to support ongoing production while giving the customer greater confidence in how critical components are stored, managed, and delivered.
Today, the partnership continues to grow. Based on the trust built through the warehouse and transportation operation, ATA and the manufacturer are now exploring additional opportunities for collaboration, including potential assembly services at the plant. One area under discussion includes fan motor assembly operations as part of a future expansion of ATA’s role.
This engagement reflects ATA's continued growth as a supply chain orchestrator, supporting manufacturers with customized contract logistics solutions that combine infrastructure, execution, operational discipline, and close customer alignment.
This project is a strong example of ATA’s consultative and tailored approach to manufacturer success. Rather than applying a standard logistics model, ATA worked closely with the manufacturer to understand its plant-side priorities, quality expectations, and long-term growth plans. By designing a dedicated solution around those needs, ATA established itself as a true supply chain partner the manufacturer can rely on for continuity, responsive execution, and scalable support as its requirements evolve.