Cookie Policy

Last updated: February 7, 2025

This Cookie Policy explains how ATA Freight Line Ltd. (“ATA,” "Company," "we," "us," and "our") uses cookies and similar technologies to keep the our website at www.ata.com (“Site”) operating as smoothly as possible and to provide web services and functionalities for each visitor. This also helps us provide you with a good experience, improve our service, and to personalize ads and content to you while you use the Site. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, ATA) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Persistent cookies are those cookies that remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie. 

Session cookies are cookies that allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Why do we use cookies?

We use strictly necessary, functionality, performance, and targeting cookies. 

Strictly Necessary cookies let you move around the Site and use essential features like secure areas. Without these cookies, we cannot provide the requested services. 

We use these Strictly Necessary cookies to: 

• Identify you as being logged in to the Website and to authenticate you 
• Make sure you connect to the right service on the Website when we make any changes to the way it works 
• For security purposes 
• Make sure you connect to the right service on the Website when we make any changes to the way it works 

If you prevent these cookies, we can't guarantee how the Website or the security on the Website will perform during your visit. 

Functionality cookies are used to provide services or to remember settings to improve your visit. 

We use Functionality cookies for such purposes as: 

• Remember settings you've applied such as layout, text size, preferences and colors 
• Remember if we've already asked you if you want to fill in a survey 
• Remember if you have engaged with a particular component or list on the Website so that it won’t repeat 
• Show you when you're logged in to the Site 
• To provide and show embedded video content 

Performance cookies collect information about how you use the Website e.g. which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you and are only used to help us improve how the Website works, understand the interests of our users and measure the effectiveness of our advertising. 

We use performance cookies to: 

• Carry out web analytics: Provide statistics on how the Website is used 
• Perform affiliate tracking: Provide feedback to affiliated entities that one of our visitors also visited their website 
• Obtain data on the number of users of the Website that have viewed a product or service
• Help us improve the Website by measuring any errors that occur 
• Test different designs for the Website Some of our performance cookies are managed for us by third parties. 

Targeting cookies are used to track your visit to the Website, as well other Websites, apps and online services, including the pages you have visited and the links you have followed, which allows us to display targeted ads to you on the Website. 

We may use targeting cookies to: 

• Display targeted ads within the Website. 
• To improve how we deliver personalized ads and content, and to measure the success of ad campaigns on the Site

The majority of cookies that we use are first-party cookies. However, we do allow our service providers to serve some third-party cookies. Third parties serve cookies through our Site for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

Cookies which are essential for an online service (e.g. strictly necessary cookies for security, or functional cookies which enable the Website to remember what is in an online basket or load balancing cookies to help page content load quickly) do not require your consent. 

For other non-essential cookies, e.g. performance or targeting cookies, however, we request your consent before placing them on your device. You can give your consent by continuing to use our Site, or by clicking on the appropriate button on the banner displayed to you. If you do not wish to give consent or wish to withdraw your consent to any performance, functionality or targeting cookies at any time, you will need to delete, and block or disable cookies via your browser settings; see below for more information on how to do this. Please note that disabling these cookies will affect the functionality of the Site, and may prevent you from being able to access certain features on the Website.

You can exercise your right to accept or reject cookies by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of cookies served through our Site and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific webpage you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Site and to use some of its features, such as access to secure areas.

Analytics, Functionality, Performance, and Targeting cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Site is being used or how effective our marketing campaigns are, or to help us customize our Site for you.

Unclassified cookies:

These are cookies that have not yet been categorized. 

How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:

• Chrome
• Internet Explorer
• Firefox
• Safari
• Edge
• Opera

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

• Digital Advertising Alliance
• Digital Advertising Alliance of Canada
• European Interactive Digital Advertising Alliance

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. In addition to using cookies, we use other tracking mechanisms – web beacons/clear GIFs – to track your use of our Site and services. We may combine this information with other personal information we collect from you, (and our third party service providers may do so on our behalf).  Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, which are embedded invisibly on web pages and that enables us to recognize when someone has visited our Site or opened an email including them. We or our service providers may use clear GIFs (also known as web beacons, web bugs or pixel tags), in connection with our Site to track the activities of visitors to our Site, help us manage content, and compile statistics about usage of our Site. We or our service providers may also use clear GIFs in HTML emails to our visitors, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. This also allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

We use Google Analytics to collect statistical information about the usage of our Site to design them to be user-friendly and to improve our services.  Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google uses cookies to help us analyze how users use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the Website, Google will use this information for the purpose of evaluating your use of the Website, compiling reports on your activity for us and third parties who help operate and provide services related to the Website. Google will not associate your IP address with any other data held by Google. You may refuse the use of these cookies by selecting the appropriate settings on your browser as discussed in this policy. However, please note that if you do this, you may not be able to use the full functionality of the Website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB or here. Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/

Social Media Plug-Ins 

Our Site uses social media plug-ins (“Plugins”) by the following providers: 

• Plugins of the Facebook social network; Facebook is operated under www.facebook.com by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and under www.facebook.de by Meta Platforms Ireland Ltd, Merrion Road, Dublin 4, D04 X2K5, Ireland ("Facebook"). Find an overview of Facebook's plugins and their appearance here: https://developers.facebook.com/docs/plugins/; You can find out more about the purpose and scope of the data collection as well as about processing and use of your data by Facebook here: http://www.facebook.com/policy.php.

To increase the protection of your data when visiting our Site plugins are embedded in a manner which ensures that a connection to the servers of the respective plugin provider will only be established if you click on the plugin. Your internet browser establishes a direct connection to the respective plugin provider’s servers only when you activate the plugins. This way, the plugin provider receives information that your internet browser has accessed the respective site of our Site, even when you do not maintain a user account with the provider or are not logged in. Log files (including the IP address) are transmitted directly from your internet browser to a server of the respective plugin provider and may be stored there. This server may be located outside the EU or EEA (e.g. in the U.S.). 

We have no influence on the scope of data gathered and stored by the plugin provider through the plugin. If you do not wish for the plugin providers to receive, save, and use data gathered through this Website, you should not use the respective plugins. You can also block the plugins from being loaded with browser add-ons (so-called script blockers).

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Site. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at legal@ata.com or by post to:

ATA Freight Line Ltd.

400 Garden City Plaza, Suite 404, 

Garden City, NY 11530

United States